Imagesound are very proud to be supported by both Signagelive and LocoModa at this year's Retail Week Conference which starts tomorrow at The Hilton Metropole in London.
Imagesound has been a strategic partner with Signagelive for over 12 months and uses the Signagelive platform to deliver client content managed screen solutions across both the retail and leisure sectors.
LocoModa is a US based company that specializes in Place-based Social Media:
Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. Through a white paper available on LocoModa's website they describe the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.
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