A great article about customer experience for The Retail Bulletin today by Retail Eyes.
Put yourself in their shoes
Christmas shopping can feel like a stampede sometimes. Make sure that all of your most popular and
top selling items are easily visible and accessible in the store. By all means, play the classic
Christmas music to keep staff and customers in the mood, but try to mix it up with more modern music
to stop it becoming monotonous!
Christmas music shouldn't adhere to the same rules as Christmas merchansing. It is ok to have full on Christmas displays in November but full on 100% Christmas music can have a negative effect on both staff morale and productivity we suggest a gradual move into Christmas musically ensuring that 25% of your music being Christmas music means 1 in 4 tracks and not a full 15 mins every hour!
Use your music to build the Christmas promotion throughout November and December. One thing to remember is that Christmas music doesn't work after Christmas so make sure you have your exit plan in place!
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