Over three quarters (77%) of small to medium sized businesses say
that playing music in the workplace increases staff morale, and creates a
better atmosphere and working environment for staff and customers.
New research released today from music licensing organisations PPL
and PRS for Music suggests that silence in the workplace is far from
golden, with over one in five (22%) businesses admitting they would go
out of their way to avoid it, preferring to lose a day’s trade than
operate in a silent environment.
The research amongst 1,008 small and medium enterprise owners also
found that two thirds (65%) say music in the workplace makes their
employees more productive. Furthermore of those surveyed two in five
(40%) believe that playing music can increase sales or results for the
business.
Christine Geissmar, Director of Operations at PPL, said: “We know
that playing music has huge benefits and we are keen for as many
business owners as possible to understand how cost effective and
beneficial playing music can be. We are encouraging businesses to
contact us to find out more about how they can enjoy the benefits of
music while being legally compliant.”
The research also found that 75% of small to medium businesses
believe that background music can help to relieve tension and awkward
silences in the workplace.
Psychologist, Dr Vicky Williamson says: “Music positively influences
consumer mood/emotional states through psycho-physiological reactions
and autobiographical memory associations. Silence by comparison can be
intrusive, as it throws unwelcome attention on the consumers’
behaviour.
“Music also provides an effective and adaptable tool for bringing a
sense of pleasure and relaxation to the work environment, thereby
promoting a positive attitude, higher job satisfaction and boosting a
sense of brand identity and loyalty. A completely silent work
environment can lack stimulation, interest and, for many people, a
dynamic and creative source of energy.”
The findings are part of the joint MusicWorks campaign from PPL and PRS for Music, designed to highlight the financial as well as emotional benefits that music can bring to business.
We've known this for sometime here at Imagesound, but its always good to have your beliefs confirmed!
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