I'm currently reading this great book by Jakob Lusensky, ex international DJ now CEO of his own global music branding agency Heartbeats International.Worth a read, not only because he references some of my previous work from my time at brandamp!
A concise book, covering all areas of music branding I was pleased to see that he discusses in-store music and the fact that when used properly it can strengthen brand - customer relationships, which is our aim here at Imagesound.
http://www.soundslikebranding.com/
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