Taking Shape in the UK

Well established plus-size Aussie fashion brand 'Taking Shape' plan on taking on the UK high st by opening stores at a rate of one a week with hopes of 21 open by February 2014.

Taking Shape also look set to take on 40 years of British heritage with Evans, which has dominated the plus-size fashion market in the UK.

A big hit down under with 130 stores across Australia the brand aims to open 14 UK stores by the end of October with boutiques in Newcastle and Liverpool opening this week.

'We're excited to have arrived on the UK high street,' said Taking Shape managing director Alla Buinowicz'.

'We believe that there is a great need here for both our garments and commitment to providing a unique and caring shopping experience'.

'Everything we do is about you, the customer, what makes you look good and what makes you feel great'.

'We're more than just a chain of shops; our goal is for women to enter as customers and leave as friends!'

So welcome to the UK Taking Shape, we wish you every success over here in mighty blighty, we won't  even mention The Ashes, honest!