As any business evolves and changes, so it becomes
important to project a relevant and appropriate image. Over time, as
Imagesound has grown to provide more services to clients around the globe,
then it became clear that its own image should better reflect its dynamic
and innovative qualities.
So we're proud to introduce our new brand identity -
an identity born from the essence of what we do - delivering music.
The creative process began by looking at the
scientific make-up of sound itself. Identifying the four simple waveforms
that make up all of the sounds we hear around us, multi-layered shapes
were crafted to provide a unique visual language for our business.
These individual graphic 'imagesounds' formed the core of a new
identity to be applied across the Imagesound
business - offering a bespoke and flexible system of images that echo the diversity and creative
output at the heart of our service.
The dramatic colour pallete of sound brings a
contemporary edge to Imagesound, with a vibrant, fresh and upbeat
feel. Just as music is remixed, our visual palette has been remixed to
include unique colours such as 'Golden Noise'.
In fact, the 'Imagesound lab' has programmed software
that now allows dramatic, animated logos to be created by feeding in
any type of music the animation reacting to the specific waveform and
creating endless, unique visual possibilities.
This approach doesn't just work for us, but for our
clients too, who similarly expect a tailored and innovative approach
to their music services too. We're confident we're now projecting an
image that's befitting of the qualities, skill and professionalism
of our business today. We hope you agree.
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