Yup, it's that time of year when Autumn hits and we realise just how
close Christmas is (gulp) well here's a heads up to what's hot this Christmas!
Wearable tech is destined for a big Christmas this year, but won’t be
overshadowing tablets just yet, according to the ToyNews Retail Advisory
Board. While it’s not a trend to have taken the adult world by storm thus
far, LeapFrog and VTech are leading the children’s wearable tech sector, with
smartwatches featuring in retailers’ top toy lists for Christmas across the
country.“I think the products from LeapFrog and VTech will sell well on the
back of being really great toys,” The Entertainer’s Stuart Grant told
ToyNews.“At between £30 and £40, the price points are really strong, and with
their level of play value, we expect them to be phenomenal sellers this year.”
Argos is also certainly championing the children’s wearable tech
movement this year, with both LeapFrog’s LeapBand and VTech’s KidiZoom Smart
Watch making its Christmas predictions list. However, not all are
convinced about the longevity of the wearable tech sector, as some retailers
believe it will eventually succumb to the price slashing that the tablet market
has suffered in recent years.“I am a big fan of the VTech and LeapFrog
offerings. I believe their toys help kids learn and progress,” said Brian
Simpson, manager of ToyTown.“However, when I got my first glimpse of the
watches and bands, I did think it had been taken a step too far. I do believe
these items will sell well, but I can directly relate them to
tablets. “Tablets were a great piece of innovation that our trade managed
to ruin with price wars. My fear is that this would be the case for these bands
and watches, too.”
That said, retailers looking towards Q4 are cheered by the prospects of
a successful Christmas, spurred by an exciting line- up of tech.“The industry
has got a phenomenal line-up of products this Christmas, with some really
innovative and clever toys,” added The Entertainer’s Grant.“I think most people
will have a pretty good end to the year, thanks to the product coming out.” What's on your Christmas list? Let us know @imagesound.
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