Chris Matthews and Foot Locker have managed to trend without spending big bucks during the Super Bowl.
Normally advertisers will spend millions of dollars showcasing some of the most creative and diverse adverts knowing that the world is watching!
Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before the team recruited him, and he's become a hero in the playoffs.
His surprising postseason run was topped off when he made a touchdown catch with two seconds left in the first half, to tie the game. That was enough to send him trending on Twitter and give the guys at Foot Locker a big boost.
By the second half, ''Foot Locker'' was trending on Twitter, as well, making the trainer store perhaps the big winner among non-Super Bowl brands looking to make marketing hay during advertising's biggest day of the year.
Tons of brands are trying to capture excitement, but as a number of Twitter fans noted, you can't buy the exposure Foot Locker is getting right now!
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